Goodbye guesswork.
Hello great skin.

Discover products & routines that suit you, recommended by experts & backed by science.

Smudg is your own digital beauty assistant.

Whether you are looking for a moisturizer, remedy for dark circles, the perfect foundation shade or the best mascara, there’s no need to guess what to buy. Smudg sorts through hundreds of beauty products to find the ones that suit your skin.

Ask Smudg your beauty questions, find skin routines, build your make-up kits or simply discover amazing products that are just right for you!


Take our beauty quiz. Tell us about your skin and skin concerns.


Tell us what you are looking for. Choose from skincare or makeup.

Get Recommended

Discover the right products and routines that work for you and your skin.



Smudg is made for you, so you choose
products unique to your skin.

Scientific Curation

Each recommendation is generated using
a combination of AI and human wisdom.

Authentic Advice

Each product is personally vetted
by leading skin and makeup

Brand Agnostic

Each recommendation is based
on user-product fit across
a variety of brands.




It's all about you.

Ask Smudg your beauty questions and feel the power of
personalised recommendations.

Have a beauty question?