About us
Over a year ago we became fascinated with the idea of providing personalised answers to every
'what-to-buy' and 'what -will-suit-me' question that beauty shoppers often face. What is the
right moisturizer for my oily skin? Can I use retinol? What is my perfect foundation shade? What
is a good water-proof mascara?
So we thought, what if there was a quick, and personal way to answer these questions and more?
What if you could just know what to buy and choose right - everytime! And so Smudg was born.
Think of Smudg as your friend or a great sales assistant who always gives you the best advice,
helps you sort through rows of products, and even tells you how to use them. And if your needs
change, Smudg evolves along with you.
